TipHub

₹351

▲ +16.4 +4.90%

30 Jul 2026

NSE Listed · E-Commerce/App based Aggregator

ESM · ESM 1
What does ESM · ESM 1 mean?
NSE · Enhanced Surveillance Measure (ESM 1)ESM is the micro/small-cap ramp brake: it fires when a sub-₹1000cr stock's price variation is extreme versus its peer universe, or it's loss-making with a stretched valuation. Practical meaning: intraday speculation is shut off (Trade-for-Trade — every purchase must be taken to delivery), margins go to 100%, and at Stage II price discovery moves to periodic call auctions inside a 2% band.Criteria: Micro / small-cap companies (main-board market-cap below ₹500 cr) shortlisted on objective price parameters — high-low price variation, close-to-close price variation and standard deviation. Stage I = 100% margin + a ≤5% price band + Trade-for-Trade; Stage II = a 2% price band + periodic call auction.Exchange notice · 2026-07-14

Purple United Sales Ltd. (PURPLEUTED)

Volume: 6,500Avg Vol 1W: 16,300Avg Vol 1M: 20,52352W Range:₹244.45₹587.95
NSE BSE www.purpleunited.in AI Report
Key Ratios
Checked just now
Market Cap—
Current Price₹351
Previous Close₹334.6
High / Low (52w)₹587.95 / ₹244.45
Volume6,500
Avg Vol (1W)16,300
Avg Vol (1M)20,523
Stock P/E22.2
Book Value₹78.8
Dividend Yield—
ROE—
ROA—
Revenue (TTM)—
Revenue Growth—
Profit Margin—
Total Debt—
Shares Outstanding—
Face Value—
EPS (TTM)₹15.81
P/B4.45
Debt / Equity—
50 DMA₹404.29
200 DMA₹390.55
Day change+4.90%
SurveillanceESM · ESM 1
Price Chart
₹351▼ 3.73% · 1Y
₹588₹2452.1L
2025-07-30
2026-07-30

20-day avg volume: 21K shares

Pros
  • Revenue grew 140% YoY.
  • Net profit is growing year over year.
Profit & Loss (Annual)
MetricMar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Revenue₹15 Cr₹17 Cr₹26 Cr₹43 Cr₹103 Cr
EBITDA₹-1 Cr₹2 Cr₹4 Cr₹8 Cr₹19 Cr
Net Profit₹-3 Cr₹2 Cr₹1 Cr₹5 Cr₹10 Cr
EPS-31.133.22.457.8413.59
Balance Sheet
MetricMar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Total Assets₹18 Cr₹23 Cr₹33 Cr₹49 Cr₹131 Cr
Total Liabilities₹20 Cr₹17 Cr₹22 Cr₹32 Cr₹71 Cr
Equity₹-2 Cr₹6 Cr₹10 Cr₹17 Cr₹61 Cr
Total Debt—————
Cash Flow
MetricMar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Operating₹23 Cr₹1 Cr₹4 Cr₹-10 Cr₹-30 Cr
Investing₹-49 Cr₹0 Cr₹-4 Cr₹-2 Cr₹-12 Cr
Financing₹27 Cr₹-1 Cr₹0 Cr₹14 Cr₹43 Cr
Free Cash Flow₹23 Cr₹1 Cr₹4 Cr₹-10 Cr₹-30 Cr
Shareholding
Promoter 63.82% Institutions 0% Public 36.18%
Efficiency & Working Capital
ROCE23.9%
Interest Coverage3.9
Dividend Payout—
Debtor Days214 d
Inventory Days62 d
Payable Days26 d
Cash Conversion Cycle249 d
Working Capital Days276 d
Shareholding Details

As of 2026-03-31

Promoter63.8%
FII0%
DII0%
Institutions0%
Public36.2%
Promoter Pledge0%
No. of Shareholders1,153
Shareholding Pattern

Quarterly — figures in %. Latest 8 quarters.

PeriodAug 2024Aug 2024Nov 2024Nov 2024Dec 2024Mar 2025Sept 2025Mar 2026
Promoters87.5%87.5%87.5%87.5%63.8%63.8%63.8%63.8%
FIIs0%0%0%0%5.5%0%0%0%
DIIs12.5%0%12.5%0%2%1.8%0%0%
Public0%12.5%0%12.5%28.7%34.4%36.2%36.2%
Promoter Pledge0%0%0%0%0%0%0%0%
No. of Shareholders434345456698606301,153
Returns History (ROE / ROCE / ROA)
PeriodROEROCEROAP/E
202503————
Major Shareholders (>1%)
NameCategoryStakeShares
Jatinder Dev SethShareholding of Promoter and Promoter Group41.6%40,00,000
Innovationm Mobile And Web Technologies Private LimitedShareholding of Promoter and Promoter Group11.8%11,33,000
Bhawna SethShareholding of Promoter and Promoter Group10.4%10,00,000
Vansha Comtrade LlpPublic Shareholding1%1,00,000
Foxmatrix Global Services Private LimitedShareholding of Promoter and Promoter Group0%0
Nufolks Global Private LimitedShareholding of Promoter and Promoter Group0%0
Movingpin Technologies Private LimitedShareholding of Promoter and Promoter Group0%0
Jaydee EnterprisesShareholding of Promoter and Promoter Group0%0
Vinayak FabricsShareholding of Promoter and Promoter Group0%0
Manish Dev SethShareholding of Promoter and Promoter Group0%0
Monica SethShareholding of Promoter and Promoter Group0%0
Naman SethShareholding of Promoter and Promoter Group0%0
Vivek HansShareholding of Promoter and Promoter Group0%0
Neetu DhingraShareholding of Promoter and Promoter Group0%0
Om Prakash HansShareholding of Promoter and Promoter Group0%0
Kailash HansShareholding of Promoter and Promoter Group0%0
Ipsa PhutelaShareholding of Promoter and Promoter Group0%0
Baldev Raj SethShareholding of Promoter and Promoter Group0%0
Saroj SethShareholding of Promoter and Promoter Group0%0
Ashish Dev SethShareholding of Promoter and Promoter Group0%0
Pehal SethShareholding of Promoter and Promoter Group0%0
Rajinder Kumar ChhabraShareholding of Promoter and Promoter Group0%0
Sachin ChhabraShareholding of Promoter and Promoter Group0%0
Chirag SethShareholding of Promoter and Promoter Group0%0
Board of Directors
NameDesignationYear
Jatinder Dev SethFounder / Chairman / Executive Director / MD2025
Bhawna SethE D & Wholetime Director2025
Niraj RajpalNon Executive Director2025
Pankaj Lal GuptaIndependent Non Exe. Director2025
Tarun AnandIndependent Non Exe. Director2025
Vishal SharmaIndependent Non Exe. Director2025
Ayati GuptaCompany Sec. & Compli. Officer2025
Segments — Product
SegmentRevenueShare
Fashion apparels Business₹0 Cr—
Capital Structure (₹ Cr)
YearFace ValueAuthorisedIssuedPaid-up
2025₹10111010
Related-Party Transactions (₹ Cr)
YearSubsidiariesAssociatesJVKMPOthersTotal
2025000202
2025000000
2025000000
Company Information
Incorporated2014
ChairmanJatinder Dev Seth
AuditorNGMK & Associates
Investor Email[email protected]
🌐 www.purpleunited.in ↗

📍 Khasra No.55/14 & 55/15, Near.Rani Khera Rd Mundka, New Delhi, Delhi, 110041

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